View the interactive prototype here to explore the designs in action.
Project
This project was done as a part of Google's UX Design certification.
Timeline
2 Months
2021-22
Problem Statement
India produces world-class athletes, yet its overall sports success remains low despite a massive population.
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Hypothesis
Below are some of the reasons:
Many talented athletes in India are forced to quit sports due to financial constraints, limited access to quality training, and lack of long-term support.
Even after achieving success at certain levels, athletes struggle to sustain their careers because of few opportunities and minimal institutional backing, leading many to abandon sports altogether.
2. Lack of Sport awareness
Sports awareness in India remains limited, with cricket dominating attention while other sports receive little exposure, especially at the school level.
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At the Tokyo Olympics 2020, India delivered a strong performance, but still ranked far behind leading nations in overall medal count.
India competed in only 18 of 46 Olympic sports, while countries like the USA and China participated in 30+ sports, giving them more medal opportunities.
The comparison below highlights the gap between population size, sports participation, and medal outcomes across India, the USA, and China.
Challenges
Sports is not a priority for many families.
Limited grassroots facilities restrict early talent growth.
Cricket dominates, leaving other sports undervalued.
Sports governance often lacks domain expertise.
Positive Signs
Government and sports bodies are driving meaningful reforms.
Grassroots programs and scholarships are helping young talent emerge.
We interviewed 10 sports fans (18–60 years) to understand perceptions of sports culture in India.
Challenges
Cricket is still seen as the most secure sports career.
Poor nutrition impacts athlete performance.
Lack of sports facilities limits growth at the grassroots level.
Positive Signals
OTT live streaming has improved sports awareness.
Sports success influences career consideration.
People are willing to donate during emotional or historic moments.
Core Pain Points
Limited sports facilities & coaching
Low nutrition awareness
Poor visibility of non-cricket sports
Difficult to support athletes directly
Possible Solutions
Fundraising for Athletes
Sports & Nutrition Awareness Sessions
Local School & State Level Competitions
Live Streaming to Raise Funds
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Why we did Storyboarding?
To visualize real-life scenarios and understand how different users might support athletes in meaningful, emotional moments, beyond just features and screens.
Persona 1 -Sanjay is a software engineer, who is also a huge sports fan.
Scenario - Sanjay helps a young boy living in his building who excelled at tennis but now is unable to continue due to financial difficulties.
Persona 2 - Vivek works as a consultant at a bank and is passionate about following sporting events.
Vivek feels like giving something to Bajrang after his great victory over Daulet Niyazbekov in wrestling match.
Persona 3 - Jaya runs a cake shop and also volunteers at an NGO for underprivileged kids on the weekends.
Book an online session with an athlete for underprivileged kids.
People are motivated to support athletes through personal connections or emotional wins.
Support can take different forms - funding, encouragement, or knowledge sharing.
Simple, fast actions matter most during high-emotion moments (wins, struggles, inspiration).
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Started with hand-drawn sketches to explore ideas quickly, iterated on key flows, and refined the final structure in Figma.
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Moodboard
Color Palette
I used red as primary color as it signifies passion and love.
I used blue as primary as it represents color of Indian Sports.
3. Typography
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Onboarding
Walkthrough questions for personalized feed
3. Support Indian Sports
4. Promote Sport Awareness
5. Rewards
View the interactive prototype here to explore the designs in action.
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Key Takeaways
Worked on a problem I deeply care about - supporting athletes beyond performance.
Gained end-to-end experience, from research and storytelling to prototyping and impact thinking.
Areas which need improvement:
Continue improving visual design skills.
Focus more on crafting meaningful micro-interactions.
Future Scope
Below are the some features that be build for future enhancement of the project
Athlete Stories: Share journeys of athletes supported through the platform.
Brand Partnerships: Enable athletes to collaborate with brands for long-term stability.
Mental Health Support: Provide resources to help athletes stay mentally strong.